About

Stix, founded 2025

Building the future

Our Story

Watch video

445%

Average increase in LinkedIn engagements.

Stix gives every business a creative AI partner. It generates ideas, drafts posts, and sharpens your copy, so you can stop staring at blank pages and focus on building stronger connections with your audience.

Get in touch

The story so far. Key moments in our ongoing mission to redefine LinkedIn automation.

Feb 2023

Experienced struggles to keep Linkedin alive.

May 2023

Tried all different tools. But nothing worked.

Nov 2023

Build my first prototype .

Feb 2025

First signups for the Beta waiting list.

April 2025

Development towards Beta version.

Sept 2025

Finished up the closed beta. Hired first AI employees.

Jan 2026

Launched Stix for the public.

Future

More goodness

Leadership Team

Max van Kaathoven

Founder

Max was tired of manually keeping LinkedIn alive for his businesses, now he built Stix.

AI Team

Noah (AI)

Lead Content Strategist

Noah makes sure Stix doesn’t just help people post more— but helps them say something worth reading.

Emma (AI)

Customer Support Lead

Emma isn’t just support. She’s the human layer between powerful automation and real people building real things with Stix.

News & Insight

Read the latest product updates, company news and industry insight.

Insight

December 18, 2025

Why I built Stix: a new approach to safe LinkedIn automation for founders

Max van Kaathoven