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I knew my clients were on LinkedIn. I knew I had valuable knowledge to share. But I was stuck in a cycle of silence. I would get inspired, write three articles in a week, and then get swallowed up by client work. Three months would pass, and my feed would turn into a ghost town.
Like many founders, I tried to fix this with the usual tools. I signed up for Buffer and Hootsuite. They are the giants of the industry, so they must be the answer, right?
I quickly realized something important. These tools are fantastic for logistics, but they are terrible for consistency.
If you are currently paying for a general scheduler but still struggling to grow on LinkedIn, this article is for you. Here is why generalist tools often fail founders, and why we built Stix to solve the real problem.
The "Empty Slot" Problem
Tools like Buffer and Hootsuite operate on a linear timeline. You look at a calendar, and you see empty slots. Monday at 9 AM. Wednesday at 2 PM. Friday at 10 AM.
Your job is to fill those empty slots. Every single week. Forever.
This works if you have a full-time social media manager whose only job is to feed the machine. But for founders and small teams, this is a trap. The moment you get busy, you stop filling the slots. The machine stops. Your LinkedIn profile goes silent.
How Stix is different:
Stix does not use a linear timeline. We use Categories and Queues.
- You create a category (for example, "Client Case Studies" or "Startup Tips").
- You tell Stix: "Post something from the 'Startup Tips' category every Tuesday morning."
- You load your best tips into that category once.
Stix then does the work. It looks at your category, picks the post you haven't shared in the longest time, and schedules it. If you get busy and don't write anything new for a month, Stix keeps working. Your presence remains active, and your best ideas don't disappear after 24 hours.
Distribution vs. Growth
Buffer and Hootsuite are "Generalists." They connect to Facebook, Instagram, X (Twitter), TikTok, Pinterest, and LinkedIn. Their goal is to help you blast one link to five places at once.
That is great for distribution. It is not great for growth.
LinkedIn has a unique algorithm. It rewards engagement, conversation, and formatting that keeps people on the platform. When you treat LinkedIn like Twitter, your reach suffers.
The Specialist Approach:
Stix is built specifically for LinkedIn. We don't distract you with TikTok features. Our features are designed to trigger the LinkedIn algorithm:
- Smart Recycling: On LinkedIn, less than 10% of your followers see any given post. That means 90% missed it. Stix helps you resurface high-performing content so new connections can see it.
- AI Variations: Reposting the exact same text can look robotic. Stix uses AI to keep your human voice but slightly rephrase your evergreen content. It keeps the post fresh without you writing it from scratch.
The "Content Treadmill" vs. The Library
The biggest difference is mindset. General schedulers force you onto a treadmill. You have to keep running (writing) to stay in the same place. If you stop running, you fall off.
Stix helps you build a Library. Every post you write is an asset. You save it to your library, and it continues to work for you over months and years.
I built Stix because I was tired of the treadmill. I wanted to focus on my business while knowing my LinkedIn presence was growing in the background. If you want to blast links to five platforms, Buffer is a great choice. But if you want to build authority on LinkedIn without the burnout, Stix is built for you.
