I talk to a lot of founders who are terrified of posting on LinkedIn. When I ask them why, they usually say: "I don't want to say anything wrong."
So they play it safe. They post things like "Teamwork is important" or "Data is the future."
The problem is that Safe = Invisible.
In social psychology, we study In-Group/Out-Group dynamics. People bond strongest over shared beliefs that separate them from others. If you just repeat standard industry advice, you aren't creating a "tribe." You are just background noise.
You don't need to be a troll or a jerk. But you do need a perspective. You need to be "Spicy"—just enough heat to wake people up.
The 'Polarizing Opinion' prompt
It is hard to spot your own controversial opinions because they feel normal to you. This prompt helps you use AI to find the debate hidden inside your boring draft.
The Prompt:
"I have a draft post about [Insert Topic, e.g., Remote Work].
Right now, the opinion is too safe and generic. I want you to act as a contrarian debater. Give me 3 unexpected angles on this topic that might annoy traditionalists but would resonate with forward-thinking leaders.
For each angle, complete this sentence: 'Most people think [Standard Advice], but the truth is [Contrarian View].'"
The result
If you feed it a topic like "Hiring," it might give you:
- "Most people think you should hire for culture fit, but the truth is culture fit creates echo chambers. You should hire for culture add."
- "Most people think experience matters most, but the truth is curiosity beats 10 years of experience every time."
Suddenly, you have a post that starts a conversation. Don't be vanilla. Add some spice.
