We write: "I am excited to launch..." or "We worked hard on..."
The reader thinks: "So what? What is in it for me?"
To grow on LinkedIn, you have to flip the camera. You have to stop taking selfies and start taking portraits of your audience. Every time you say "I," you should check if you can say "You."
This is the difference between a diary entry and a marketing asset.
The 'Me to You' prompt
Use this prompt to translate your self-centered draft into audience-centered gold.
The Prompt:
"I have written a draft below that focuses too much on 'Me' and 'My Company'.
Please rewrite it to focus on the 'Reader' and 'Their Benefit'.
Rules:
- Change 'I think' to 'You will find...'
- Change 'We built this feature' to 'You can now solve this problem...'
- Focus on the outcome for the user, not the effort of the creator.
Draft: [Paste Draft]"
The result
Before: "I spent 3 years studying psychology." (Boring)
After: "Here are 3 psychology tricks you can use to win negotiations." (Valuable)
It is a small shift in language, but a massive shift in psychology.
