Founders suffer from the Curse of Knowledge. You think that because you wrote a blog post about a topic once, everyone has read it and you can never repeat it.
The reality? Nobody saw it. And even if they did, they forgot.
In psychology, the Mere Exposure Effect tells us that people prefer things simply because they are familiar with them. Repetition is not a bug; it is a feature of good marketing.
You don't need to write new ideas from scratch today. You just need to translate your "Long-Form" content into "Social-First" content.
The 'TL;DR' prompt
Take a long article, a transcript of a video, or an old newsletter, and use this prompt.
The Prompt:
"I am pasting a long text below. I want you to extract the core value for a LinkedIn post.
Instructions:
- Identify the 3 most counter-intuitive or valuable lessons from the text.
- Format them as a 'Listicle' (using emojis as bullets).
- Write a short hook that promises a specific benefit.
- Keep the total length under 200 words.
Text: [Paste Long Content]"
Efficiency is the goal
This is the core philosophy of Stix. We believe in building a library of assets, not a disposal bin of posts. Use this prompt to get double the value from every piece of work you do.


